The problem

Most teams manage Google Ads data in one platform while monitoring site health in another. When ROAS declines, the real question is: why? Is it an ad issue or a site issue? A slow checkout page you don't know about, or a product page redesign that broke conversion flow? Without seeing ad and site data together, you can't answer that question and end up making decisions without the context you need.

How AuditIQ Ads monitoring works

AuditIQ pulls your Google Ads data directly into the platform alongside your site performance metrics. You see campaigns, spend, cost-per-click, conversions, and ROAS in real-time, correlated with Core Web Vitals, conversion rates, and server uptime. This changes decision-making: when ROAS drops, you immediately check if conversion rates fell or site performance degraded. You can set up alerts for critical changes—ROAS drops, cost-per-conversion spikes, spend anomalies—and get full context across all metrics. For agencies, this integration lets you monitor all client accounts in one place and spot site issues affecting ad ROI before significant budget is wasted.