The problem

GA4's aggressive data sampling means you're looking at statistical estimates, not your actual data. Attribution is a black box—you can't see how credit is distributed across your marketing channels. iOS privacy changes have made last-click attribution unreliable. Meanwhile, GA4's real-time data lags for hours. The consequence: teams waste time validating GA4 against server logs and make strategic decisions based on data they shouldn't trust.

How AuditIQ Analytics works

AuditIQ captures your actual transaction and traffic data—no sampling, no estimates. Every visitor and conversion is tracked exactly as it happened. Our attribution is transparent: you see precisely how credit is distributed across organic, paid ads, direct, and referral traffic. You can configure your own attribution rules or use defaults. The platform includes session recording and heatmaps so you see not just whether visitors convert, but how they navigate your site. Real-time data means you respond to opportunities as they happen, not hours later when reviewing yesterday's data.